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Genie decided to secure a partner who held the same values as a result of the economic slump in the beginning of the 2000s, when they partnered together with Terex. This company has a history obtaining machine manufacturers across the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
During the early years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Thus, all Genie equipment continue to be marketed under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving efficiency and quality and is also dedicated to lessening waste. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's DC and Bi-Energy equipment are emission-free, quiet equipment capable of working in delicate work environments. Where the machinery has to be driven significant distances, like for instance within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machine.
The man who established Nilfisk-Advance, P.A. Fisker, began as an electrical engineer who liked to work on electrical motors. After establishing his company during the year 1906, he began to make motors to drive coffee grinders, fans, machine tools and drills. Mr. Fisker's vision from the beginning was to own an international business advertising products globally.